Book Worm 101

I’m easily getting bored nowadays and when I’m bored I tend to do things that I don’t usually do, for example, reading books cause usually I’d rather read magazines and online articles than paper books. Well perhaps it’s time to shake my normal pattern. I actually bought 3 books from Borders the other day and determined to read them all. Here are the books that I’m reading now:-
Elizabeth Gilbert’s Eat Pray Love From The New Yorker
At the age of thirty-one, Gilbert moved with her husband to the suburbs of New York and began trying to get pregnant, only to realize that she wanted neither a child nor a husband. Three years later, after a protracted divorce, she embarked on a yearlong trip of recovery, with three main stops: Rome, for pleasure (mostly gustatory, with a special emphasis on gelato); an ashram outside of Mumbai, for spiritual searching; and Bali, for “balancing.” These destinations are all on the beaten track, but Gilbert’s exuberance and her self-deprecating humor enliven the proceedings: recalling the first time she attempted to speak directly to God, she says, “It was all I could do to stop myself from saying, ‘I’ve always been a big fan of your work.’ ”Tony Parsons’ Man And Boy

From the Publisher
Harry had it all: a beautiful wife, an adorable four-year-old son, and a high-paying media job. But on the eve of his thirtieth birthday, with one irresponsible act, he threw it all away. Suddenly he finds himself an unemployed single father trying to figure out how to wash his son’s hair the way Mommy did and whether green spaghetti is proper breakfast food. This brilliantly engaging novel will tug at your heart as Harry learns to become a father to his son and a son to his aging father, takes stabs at finding new love, and makes the hardest decision of his life.


Mark Penn’s Microtrends
From the Publisher
In 1982, readers discovered Megatrends.
In 2000, The Tipping Point entered the lexicon.
Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.
Mark Penn, the man who identified “Soccer Moms” as a crucial constituency in President Clinton’s 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture–microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.
Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:
  • People are retiring but are continuing to work.
  • Teens are turning to knitting.
  • Geeks are becoming the most sociable people around.
  • Women are driving technology.
  • Dads are older than ever and spending more time with their kids than in the past.
You have to look at and interpret data to know what’s going on, and that conventional wisdom is always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.
Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today’s world, small groups can have the biggest impact.

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