Generation Y 102

Based on a survey done on Generation Y in 2007:-
*97% own a computer
*94% own a cell phone
*76% use Instant Messaging.
*15% of IM users are logged on 24 hours a day/7 days a week
*34% use websites as their primary source of news
*28% author a blog and 44% read blogs
*49% download music using peer-to-peer file sharing
*75% of college students have a Facebook account
*60% own some type of portable music and/or video device such as an iPod.
Info from

Gen-Y Characteristics:-
* Techno-savvy
* Entrepreneurial
* Connected…24/7
* Service oriented
* Self-confident
* Pulling together
* Optimistic
* Global-, civic- and community-minded
* Hopeful
* Inclusive
* Independent
* Diverse
* Comfortably self-reliant
* Lifestyle centered
* Determined
* Success driven
* Goal oriented

Gen-Y At Work:-
* Work well with friends and on teams
* Collaborative, resourceful, innovative thinkers
* Love a challenge
* Seek to make a difference
* Want to produce something worthwhile
* Desire to be a hero
* Impatient
* Comfortable with speed and change
* Thrive on flexibility and space to explore
* Partner well with mentors
* Value guidance
* Expect respect
Info by Leah A. Reynolds from Deloitte Consulting LLP

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