Insadong is in the Jongno-gu district of the South Korean city of Seoul. It contains a mixture of historical and modern atmosphere and is a unique area of Seoul that truly represents the cultural history of the nation. It is a street filled of culture and crafts. Stores in Insadong specialize in a wide variety of
goods that can only be purchased or appreciated in Korea, i.e. hanbok
(traditional clothing), hanji (traditional paper), traditional teas,
pottery, and folk crafts. 

We had a good time shopping for souvenirs, eating local delights and snacks, and walking around in the rain watching people. 

Wikipedia Link:  http://en.wikipedia.org/wiki/Insadong

Travel information: http://english.visitkorea.or.kr/enu/SH/whereToShop/whereToShop.jsp?action=about&cid=993689